Tag Archives: magazine

The Importance of Proof Reading

Some of you will know, one of the many things I do is working at Camera House.  It’s great since I get a first hand look at all the new gear that comes in as well as any new product announcements.  Camera House recognises that this is a luxury that not everybody has, in their response they release catalogues (almost monthly) as well as their own free magazine every few months or so (available at any Camera House or online here).  Personally I think it’s a great idea, it provides the average consumer with a bit more insight into the industry as well as being decent reading material while on my lunch break.

The one thing that particularly bothers me with these magazines and catalogues, is that there are ALWAYS mistakes, some understandable, others downright stupid.  Don’t get me wrong, I’m not hating, I just wished there weren’t so many mistakes in a magazine provided by one of the largest camera retailers in Australia.

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Example #1:  Nice little write up on the Panasonic TZ10, which they’re trying to clear out.  A slightly longer glance at the photo will tell you that it is in fact a photo of the TZ20.

TZ10 has a noticeably different hand grip.

 

 

 

 

 

 

 

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Under must have accessories, it talks about 2 Canon external flashes, 270EX II and the 320EX.  Another photo mistake, they have a photo of the 320EX in the 270EX II section and vice versa.  Nice work.

 

 

 

 

 

 

 

 

 

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Tamron 18-270mm f/3.5-5.6 DI VC USD (United States Dollar) lens?  In case you’re wondering, the USD is supposed to be PZD.  In the actual item description they managed to get it right, should have double checked that page Smile

 

 

 

 

 

 

 

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Finally we feature the much loved Tamron SP AF 90mm f2.8 macro which I also own.  It was the 3rd lens I’ve ever owned, the first was a Tamron 17-50 f2.8, 2nd was Canon 55-250 IS (both of which have been sold).  Sad to say, the editors have managed to butcher this one as well.  Nice little write up on the lens, but instead of putting up a photo of the 90mm macro, they put up a photo of the previously mentioned 18-270 PZD.

 

 

 

 

 

 

 

 

 

 

 

Just so it doesn’t sound like I’m picking on Camera House (I’m not, I just think some of these guys are idiots), I was researching my next camera bag and stumbled upon the Dirt Cheap Cameras website …

 

DCC Mistake

Not sure how well you can see that, but if you click on the image it should enlarge.  Apparently at DCC during their EOFY sale, they expect us to pay more for certain memory cards.  That actually doesn’t bother me so much, what bothers me is that they made it seem as if we’re getting a bargain.  Hmm, I’m sure it’s just a mistake, but that’s why you should always read carefully when it comes to online shopping.

Until next time guys Smile

p.s. My external hard drive had an unfortunate accident, there’ll soon be a post about the emotions of losing 30000+ photos and trying to get them back.

p.p.s. Also expect a few more Lowepro camera bag reviews, I’ve recently purchased a Stealth Reporter D200AW, and have a Photo Sport 200AW on order.  Those will hopefully be as popular as my Pro Runner 450AW review.

p.p.p.s. As always, comment and share the love.

p.p.p.p.s. If somebody from Camera House head office is reading this, no offence, but I could be your guy.

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His Mistakes

Some time between 1882 and 1941, an wise man that went by the name James Joyce said “A man’s errors are his portals of discovery”

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Throughout history, there have been many cases of people making mistakes that eventually turned into a great invention.

Corn Flakes – 1894, Dr. John Harvey Kellogg left some boiled wheat sitting in the sun which eventually went stale.  The Kellogg brothers sent it through rollers to make some dough, instead flakes came out.  These flakes were then toasted and became a huge hit with his patients.  In 1906, the Kellogg’s company was founded … to sell Corn Flakes.

Microwave Ovens – While researching for the Raytheon Corporation, Percy Spencer was experimenting with a new vacuum tube called the magnetron.  As this happened, the candy bar in his pocket began to melt.  He then tried an experiment with popcorn, when it began to pop Spencer saw the potential and the first microwave oven was built in 1947.

Fireworks – Legend has it that it was accidentally invented by a cook, about 2000yrs ago, who mixed together charcoal, sulphur and saltpeper. When the mixture burned and compressed in a bamboo tube, it exploded.  Today various chemicals are added to a mixture of materials to create the different colours.

Penicillin – 1928, Alexander Fleming accidentally left a dish of the staph bacteria uncovered for a couple of days.  When he came back he saw bacterial growth except for the area of the Petri dish where the mould Penicillin notatum was growing.  The substance from this mould (named Penicillin) was later isolated by Howard Florey and Ernst Chain.  All 3 involved received the Nobel Prize in 1945, rightfully so as they revolutionised medicine as we know it. 

The image above is also a mistake, one of my favourites too.  I was out with some other photographers Josh Hendricks and Alex Cheung at Wollongong and Kiama doing some general location scouting and bits of landscape photography.  As we were climbing the rocks/cliff near Kiama blowhole, I decided to take some bracketed exposures for a HDR image.  Turns out when I got home, I decided to edit the –2 exposure and out came this photograph!  It was a classic example of everything falling into the right place at the right time:
– Bright skies with great clouds
– Dark rocks
– Josh in the photo
– Water on the rocks
– Polarizing filter on my lens
If one of the above elements wasn’t there, this image would be pretty ordinary.

After some quick researching, here are some other awesome examples of photographic mistakes that turned out great.  They include corrupt files, double exposed film, motion blur, wrong white balance, misfires, overexposed shots … whatever. 

Get out there and make some mistakes, one day you’ll tell me about it Smile

NB: Wollongong/Kiama photos still to come, stay tuned